MEMBERSHIPS

WHY THE FRØNT ROOM?

EXPLORE OUR MEMBERSHIPS

CAN ANYONE POP-IN TO THE CAFE without membership?

Short answer: Yes!

Café Area (Open to All)

  • This is the front zone — open seating, normal café tables, comfy corners.

  • Anyone can walk in off the street, order coffee, grab a pastry, sit down, and work or read without paying for a membership or day pass.

  • This area feels like a high-end neighborhood café — good vibe, curated atmosphere, art, books.

  • Non-members blend naturally with members.

Members-Only Workspace

  • Behind or alongside the café seating is a separate designated workspace — often called “The Cave” at O3.

  • This is the co-work zone:

    • Quieter, more power outlets, stronger Wi-Fi, better seating.

    • Often has semi-private booths, study pods, or reservable desks.

    • Sometimes 24/7 accessible by keycard or app for paying members only.

  • Non-members can’t just walk into this area — they’d need to purchase a day pass or hold a membership.

How It Works Together

  • Café area: Wide open door. Anyone can drop in, buy coffee, sit down.

  • Members area: Exclusive vibe. Extra perks. Stronger Wi-Fi. A feeling of “belonging” for people who pay.

  • Members also get free drinks/food credits — so their coffee is “free” each week.

  • The separation is physical but subtle — it’s not intimidating, just slightly gated to make the paid layer feel worth it.

The Key Takeaway for The Front Room

This dual-zone model is smart because:

  • Walk-ins become your biggest marketing funnel. They feel welcome without needing a commitment.

  • Membership feels worth it. “If you’re going to be here 3–4 days a week, why not get the workspace perks, stronger Wi-Fi, free coffee credits, 24/7 access?”

  • It fits perfectly with Frontier’s mission: open, invitational, and easy for a curious neighbor to step into deeper community.